Vangaurds

Client:Nomis Sports Innovations
Agency:Johannes Leonardo
In lead markets Johannes Leonardo knew that 80% of people who try on Nomis boots buy them. With retail store shelves dominated by the big sports brands they needed to get boots to customers without the hype and seduction of the retail environment. Nomis Vanguards were introduced - a fleet of mobile retail stores, 50 vans across 6 countries. The vans were driven by brand advocates made up former coaches and players to get the Nomis message and product out to onto the pitch - where players could put the boots to the ultimate test

Category:

Entertainment

Tags:

• Sport/Leisure
• Brand Activation

[chopzmasta07]

If you are from Australia, Rebel Sport have them. They are back on the shelves ppl

[smellmynutz]

guess it didn't work. what a shame! out of bussiness.

[Alexrjcke]

But they are so ugly

[maui52]

nomis is the freakin best!