Originally published on the Search Engine Land Blog:
http://searchengineland.com/one-small-step-for-marketers-one-giant-leap-in-pr...
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in todays world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and its not the one that we remember for the longest period of time. No, its the one that produces the most profit. The more accurately we can measure our marketing effectiveness, the better decisions we make, which ultimately leads to more profit.
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http://searchengineland.com/one-small-step-for-marketers-one-giant-leap-in-pr...
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