Much as been written about the coffee fruit, which is the fruit of the coffee plant. Most people are unaware that the coffee plant even has a fruit. They dont know that the coffee bean is actually the seed of the coffee fruit. Fewer people yet know that up to approximately seven years ago, this fruit was discarded because it would become rancid very quickly.
Seven years ago, a group of people established a process to control this fruit immediately after the beans were removed from it. Next they conducted a series of analysis of this fruit and determined that they had a true antioxidant goldmine.
Recent testing by Brunswick Labs resulted in this functional beverage receiving an ORAC value of 114,351 units per liter. This equates to 10,149 ORAC units per one recommended daily three-ounce serving. That is the antioxidant equivalent of approximately 20 servings of fruits and vegetables. As a drink with excellent taste, this functional beverage most likely will become the new standard in functional beverages.
Many people also are aware that the coffee fruit is also marketed by others names, such as the coffee cherry and the coffee berry. The coffee fruit is currently in a highly competitive market, with everyone wanting a piece of the action, so expect to see many people trying to claim their product is best.
So, where do you go from here? To get your piece of the coffee fruit beverage market, go to: http://www.myfruitdrinkbiz.com If you are looking for a marketing system to aid in claiming your part of the coffee fruit market, go to http://billpalte.ws/?p=297 and follow the link to our marketing system.
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