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DoubleClick's Guerilla Marketing Legacy

John Greathouse John Greathouse·50 videos
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Uploaded on Oct 2, 2011

See http://infochackie.com for a written summary. DoubleClick's Co-Founder, former Chairman & CEO, Kevin O'Connor describes two epic guerilla marketing tactics which his team deployed in DoubleClick's early days.

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    Education

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    Standard YouTube License

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