Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Chris Brown Wrigley Doublemint Commercial

Loading...

Sign in or sign up now!
207,124
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Aug 2, 2008

more info on Commercial below.
i luv the commercial he looks
extra HOT!!! lol enjoy




Hit song 'Forever' unmasked as jingle for gum

Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in "Forever," Chris Brown's top-10 hit. "Double your pleasure/double your fun," the R&B singer croons in the chorus.

What listeners don't know, and what Wm. Wrigley Jr. Co. planned to reveal today, is that the song is a commercial.
Advertisement

"Forever" is an extended version of a new Doublemint jingle written by Brown and scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum.

Brown is one of a trio of pop stars enlisted by ad agency Translation Advertising, a unit of Interpublic Group of Cos., to update the images of three of Wrigley's best-known brands.

The campaign includes spots featuring R&B singer Ne-Yo doing his own take on Big Red's "kiss a little longer" jingle.

And Dancing With the Stars regular-turned-country-singer Julianne Hough recorded a twangy version of Juicy Fruit's "The taste is gonna move ya."

But Brown's "Forever" is the most ambitious part of the campaign. Brown was commissioned to write and sing the pop song and a new version of the Doublemint jingle, introduced in 1960.

First, Brown updated the jingle and recorded it with hip-hop producer Polow Da Don. Then, during the same Los Angeles recording sessions in February, paid for by Wrigley, Brown added new lyrics and made a 4½-minute rendition of the tune, titled "Forever."

In April, Brown's record label, Jive, released the song to radio stations and digital download services as a single.

After the song became a hit, Jive added it to Brown's 2007 album, Exclusive, and re-released the album in June.

"Forever" reached No. 4 on Billboard magazine's Hot 100 chart last week.

All three new Wrigley jingles are scheduled to be unveiled at a news conference today in New York, with each of them to be performed by the artist involved.

The campaign illustrates a deepening of the ties between pop music and advertising.

Category:

Music

Tags:

License:

Standard YouTube License

  • likes, 20 dislikes

Link to this comment:

Share to:

Top Comments

  • Doublemint sucks for deleting chris browns contract!!

    His personal life has nothing to do with this god awesome commercial. Them deleting his commercial is the reason why i now hate doublemint!!

  • this was like the best commercial ever

see all

All Comments (679)

Sign In or Sign Up now to post a comment!
  • HAHA! THE FUN HAS BEEN DOUBLED!

  • @Mojo011196 YES!!! This was a great commerical. They shouldnt of got rid of this commercial!!!

  • @PrettyMinnix3 Why are you bashing a gum over a testimonial commercial and now the celebrity is gone?!?! i mean seriously people judge the gum not the commercial, kind of like the expression "dont judge books by ther cover!" lol double mint is good,minty,fresh, and fights your teeth's germs! :D

  • This was the ONLY reason i started eating this gum now i hate it ! -_-

  • @ReallyPinkk006 You are not the only one LMFAO I freakin loved this commercial. haha

  • GOD EATS THIS GUM! THAT WHY HE PUT CHRIS BROWN ON THE COMMERCIAL!! THEY TOOK HIM OFF SO NOW THEYLL SUFFER THE MILLIONS OF DOLLARS LOST!

  • @ReallyPinkk006: After this commercial I still didn't buy double mint gum...it sucks.

  • After This Commercial Aired I Bought Gum Like I Was Tryna Win A Chris Brown SweepStakes.!

  • God bless THAT gum!..when they dropped Chris, i stoppped buying it!

View all Comments »
Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more