Imaginary Forces - Powerade

http://www.imaginaryforces.com

This spot for Powerade, directed by Charles Khoury and Brian Mah, features NBA star Chris Paul. Charles and Brian employ a mix of live action shot in high speed and computer generated special effects to create a dynamic and high tech environment. The science behind the game of basketball is broken down with a visual system that has a scientific and diagrammatic feel to it. The graphic elements feel branded, but also accentuate the kinetic motion of the basketball action.

Credits:
Client: Glaceau
Agency: Ammirati
Director: Charles Khoury and Brian Mah

Category:

Entertainment

Tags:

• imaginary forces
• powerade
• chris paul
• ion 4 commercial

[alphawhiskey12]

you can't bond 4 metals. and even if wanted to, it wouldn't form a perfect 2-D cross. why don't you get your science right first.