Colours are so powerful, says Sidrah Nadeem Director All Tied Up B

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Uploaded by on Sep 10, 2010

ALL TIED UP is a brand that allows people to make their own statement with elegant neckties with a unique blend of colour combinations and patterns. When you're 'All Tie-d Up' with work, life, and monotonous commitments, pamper yourself with one of All 'Tied' Up hand- made neckties, hand- woven with just the right amount of silk.
Sidrah Nadeem graduated in textile Design Technology and during her studies she stepped into doing her own business, she has also been instructing in the Textile Institute of Pakistan and now being recognized as dynamic entreprenuer who posses no fear to experiment and determined to excel. In this exclusive interview she puts light on how she started her business and what is the concept behind ALL TIED UP.

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