Set to be the most comprehensive outdoor advertising event in the region, Asia Outdoor Advertising 2007 came about as the result of the growing importance of out-of-home advertising in the Asia Pacific region. AOA is dedicated to its key objective of promoting the use and improving the standards of out-of-home advertising regionally. It is designed to achieve this through it three components -- exhibition, conference and awards. Each component compliments the other, and is carefully crafted to offer complete and up-to-date insights into the state of out-of-home advertising today.
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