South by Southwest is a ten day event held over spring break in Austin, TX where the latest film, music and cutting-edge technologies gather to create exposure for the creators and the best in entertainment for the festival's audiences. Crest client, The Scissors, was chosen to perform two music showcases, including one made up of entirely Chicago artists. With the weather in the mid-80's and 6th Street closed for thousands to enjoy the sights and sounds, the band reached new fans and industry heads alike at SXSW.
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