Man Behind The Brand: Alejandro Claiborne, Carat
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Uploaded by MarcusGrahamProject on Jun 30, 2011
Multicultural agencies must adapt as general market agencies hire talent that understand a diverse landscape. Alejandro Claiborne, Vice President, Director Multicultural Communications Planning at Carat discusses his thoughts on the changing landscape of general market and multicultural agencies.
Director & Editor: Jon Genius
Camera Operator & Motion Graphics: Bryan Blue
Production Assistant: Matthew Hayes
Producer: Lincoln Stephens
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too bad if you close your eyes, you think this man is white. As a black female, what this obviously very intelligent but narrow-visioned gentleman doesn't understand is there is more than just the "well-dressed/well-educated" individual who spends the dollars in the black community. Also, agencies don't promote past SVP's so it will be nice when they realize that this is more than just their new language of selling to people of color. We're about to change the game on them.AGAIN! Stay tuned
coolchicacarol 8 months ago