"Checkout and Change" is a film created by teens here in Madison, Oneida, and Herkimer County. The purpose of the film is to raise awareness of how tobacco products are displayed in the stores we shop in. We are fighting back against an industry that manufactures a product that when used as they intend can cause disease and... early death. This film will work to "change" how tobacco products are displayed in grocery stores, convenience stores, and pharmacies where tobacco marketing dominates the walls at the checkout counters. We ARE NOT against the stores, but the tobacco industry that displays there products.
directed and edited by Caleb Kerlin
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