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Above Everything Else - Mind explodingly realistic CGI by Alex Roman

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Uploaded on Nov 16, 2010

Watch this in HD like it deserves -
http://www.youtube.com/watch?v=iWE18Y...

When we first saw Alex Roman's The Third&Seventh over a year ago, everyone was stunned by the photorealism of his CG worlds. With his latest commercial work, a spot for Grupo Cosentino's Silestone brand countertops, Roman once again shows his passion for cinematography, lighting and texture.

Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.

It almost doesn't matter that the spot is purely digital. Sure, it's an eyebrow-raising footnote, but Roman is simply using the tools he knows best to tell his story. He just happens to be pushing the envelope of commercial CG production while he's doing it.


Made by Alex Roman, maker of The Third & The Seventh.

Title: 'Above Everything Else'
Agency: N/A - direct client
Client: Grupo Cosentino
Product: Worktop
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music

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Uploader Comments (tipoomaster)

  • tipoomaster

    Everyone should be watching the HD version instead (if they can), its also uploaded on my channel.

    · 24

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  • zuzu1105

    would be better in 1080p HD

    · 7

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  • tipoomaster

    Read the description, I uploaded an HD one as well.

    · 20

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    in reply to zuzu1105 (Show the comment)
  • Kraig Herbert

    I love how this is so phenomenal that not even a single troll has disliked it.

    · 12

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  • tipoomaster

    Damn, one just did.

    · 19

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    in reply to Kraig Herbert (Show the comment)

Top Comments

  • tipoomaster

    Currently uploading the HD one, be sure to check it out!

    · 38

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    in reply to s0nnyburnett (Show the comment)

All Comments (109)

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  • OfficialTreTristan

    This guy should get an award.

    ·

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  • Navadau

    Hey i was just asking for an opinion. Cant i dream lol...........ok give me your opinion on when you think this level of rendering will be possible?

    ·

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    in reply to FragMentEditing (Show the comment)
  • FragMentEditing

    You're an idiot.

    Running this in real time is next to impossible with current technology. The PS5 will probably be released in a few years, and we won't be anywhere NEAR this level of advancement in real time rendering.

    ·

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    in reply to Navadau (Show the comment)
  • Navadau

    Do any of you believe ps5 graphics will reach this level of realism??????

    ·

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  • thefatfrierunleshed

    not anymore

    

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    in reply to tipoomaster (Show the comment)
  • sporecreatorperson

    What if someone were to make a CGI movie that was near-impossible to tell from live action?

    ·

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  • Kyle DeNigris

    IT CAN'T BE!!! MY BRAIN!

    ·

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  • Kyle DeNigris

    Not cgi

    ·

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