Above Everything Else - Mind explodingly realistic CGI by Alex Roman

Watch this in HD like it deserves -
http://www.youtube.com/watch?v=iWE18YjLA8U

When we first saw Alex Roman's The Third&Seventh over a year ago, everyone was stunned by the photorealism of his CG worlds. With his latest commercial work, a spot for Grupo Cosentino's Silestone brand countertops, Roman once again shows his passion for cinematography, lighting and texture.

Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.

It almost doesn't matter that the spot is purely digital. Sure, it's an eyebrow-raising footnote, but Roman is simply using the tools he knows best to tell his story. He just happens to be pushing the envelope of commercial CG production while he's doing it.


Made by Alex Roman, maker of The Third & The Seventh.

Title: 'Above Everything Else'
Agency: N/A - direct client
Client: Grupo Cosentino
Product: Worktop
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music

Category:

Science & Technology

Tags:

• CGI
• Alex
• Roman
• mind
• exploding
• beautiful
• Title:
• 'Above
• Everything
• Else'
• Agency:
• N/A
• direct
• client
• Client:
• Grupo
• Cosentino
• Product:
• Worktop
• Brand:
• Silestone
• Production
• company:
• The
• Mushroom
• Company
• Director/DoP/Art
• direction/Post/Editor:
• Original
• idea/Concept:
• Additional
• CGI:
• Juan
• Ángel
• García
• Martinez
• Music:
• ZipZap
• Music

[tipoomaster]

Everyone should be watching the HD version instead (if they can), its also uploaded on my channel.

[zuzu1105]

would be better in 1080p HD

[tipoomaster]

@zuzu1105

Read the description, I uploaded an HD one as well.

[millionslegato]

I love how this is so phenomenal that not even a single troll has disliked it.

[tipoomaster]

@millionslegato

Damn, one just did.

[MrFlamenco]

Hats off to you Alex,, very well done.

curious to know which render engine did he use. is it maxwell?

[tipoomaster]

@MrFlamenco

Its a combination of Autodesk 3dsmax, V-Ray (Chaos Software), Adobe AfterEffects and Adobe Premiere

[tipoomaster]

@s0nnyburnett

Currently uploading the HD one, be sure to check it out!

[Chongomonkey1234]

He, I don't want to know how long this took to render

[maccollo]

@omaraty008

"modern warfare 3 is the biggest video game in the industry right now and sold the most number of copies of any games ever!!!"

Nop, it's still about 17 million copies short of super mario bros, and there's probably 10 other games or so that have sold more than the 23-24 million that MW3 sold.

But yes, PC is a niche market.

[perryhanson1128]

This is one very "sincere" video. =p

[whereismyface1]

@Maptacular do You really think, that guy used some texture pack? :D

[Guill0rtiz]

@tipoomaster did he use Mudbox for the little details?

[Maptacular]

What texture pack is this?

[potshed]

pretty sure they did this in korn's 'freak on a leash' video lololol

[darkshiv]

I can't even imagine how long this took to render.

[articlescholar]

أنا غريبة حول الجزء من يوتيوب مرة أخرى.