Above Everything Else - Mind explodingly realistic CGI by Alex Roman

Watch this in HD like it deserves -
http://www.youtube.com/watch?v=iWE18Y...

When we first saw Alex Roman's The Third&Seventh over a year ago, everyone was stunned by the photorealism of his CG worlds. With his latest commercial work, a spot for Grupo Cosentino's Silestone brand countertops, Roman once again shows his passion for cinematography, lighting and texture.

Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.

It almost doesn't matter that the spot is purely digital. Sure, it's an eyebrow-raising footnote, but Roman is simply using the tools he knows best to tell his story. He just happens to be pushing the envelope of commercial CG production while he's doing it.


Made by Alex Roman, maker of The Third & The Seventh.

Title: 'Above Everything Else'
Agency: N/A - direct client
Client: Grupo Cosentino
Product: Worktop
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music

• Category

  Science & Technology

[tipoomaster]

Everyone should be watching the HD version instead (if they can), its also uploaded on my channel.

[zuzu1105]

would be better in 1080p HD

[tipoomaster]

Read the description, I uploaded an HD one as well.

[Kraig Herbert]

I love how this is so phenomenal that not even a single troll has disliked it.

[tipoomaster]

Damn, one just did.

[tipoomaster]

Currently uploading the HD one, be sure to check it out!

[OfficialTreTristan]

This guy should get an award.

[Navadau]

Hey i was just asking for an opinion. Cant i dream lol...........ok give me your opinion on when you think this level of rendering will be possible?

[FragMentEditing]

You're an idiot.

Running this in real time is next to impossible with current technology. The PS5 will probably be released in a few years, and we won't be anywhere NEAR this level of advancement in real time rendering.

[Navadau]

Do any of you believe ps5 graphics will reach this level of realism??????

[thefatfrierunleshed]

not anymore



[sporecreatorperson]

What if someone were to make a CGI movie that was near-impossible to tell from live action?

[Kyle DeNigris]

IT CAN'T BE!!! MY BRAIN!

[Kyle DeNigris]

Not cgi