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Published on Oct 22, 2013
Following the previous tourism campaign by the Ministry of Tourism through the Brazilian Tourism Board (Embratur), "The World meets in Brazil. Come Celebrate life," Embratur now extends a special invitation to international tourists through its newest campaign, "House."
"House" is a television ad that draws parallels between the natural and unique beauty of Brazil with the rooms and the objects of home. Using metaphors, it invites every tourist to feel at home in Brazil. As the campaign is launched, Brazil is finalizing its preparations to host the FIFA World Cup Brazil 2014. "House" invites you to experience the hospitality of the Brazilian people, beautiful scenery and great games.