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What nonprofits can learn from the presidential campaigns' 2008 online efforts

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Uploaded by on May 7, 2009

http://www.causecast.org

MyBarackObama, Ron Paul Money Bombs, the rise of the small donor and more. No, you are not Barack Obama or John McCain, but there are tactics that were used by campaigns that can be adapted for most non-profits in their work. What can nonprofits learn from the politicians? How should non-profits think about integrated Internet campaigns? What are the 3Ms and how can you use them in your work? Join us for a wide-ranging and lively session of sharing and brainstorming.
Takeaways:

1. Summarizing the best-of during the 2008 Presidential Campaign from the campaigns.
2. Case studies around how non-profits (yes, even c3s) have used political cycle and campaigns to promote their issues and to engage broader audience thats open to your message.
3. Talking about broader ways to integrate the message and engagement efforts and setting realistic goals.

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