Dimensional Innovations: Sprint Time Square --- Giant Smart Phone

Dimensional Innovations collaborated with Goodby Silverstein Partners to construct a 3-D active instinct phone display for Sprint and Samsung in 5 Times Square. It was imperative to the client that the large-scale model, at 94 times its actual size, look identical to the actual phone. In order to achieve the meticulous match of the metallic surrounding trim piece, Dimensional Innovations integrated the use of a new chroming machine. This unique process allowed us to apply sprayed chrome paint to the aluminum surround to perfectly emulate the material on the actual phone. Additional materials included Dibond that was coated in a black lacquer, a 22'-4.8" x 11'-8.8" LED monitor to stream live video for the face of the phone, and an aluminum superstructure to support the substantial piece. The specific attention to materiality in this project was essential to its' overall success.

Category:

Entertainment

Tags:

• sprint
• time
• square
• giant
• smart
• phone
• marketing