Get a friend - a social awareness campaign about the animal shelters in Bulgaria

http://www.facebook.com/VzemiPriatel
'Get a Friend' is a social campaign with the sole purpose to create
public awareness of the dogs and cats living in the animal shelters in
the whole country, and to show each of them is a unique creature.
Our ambition is to reach on national level as many people as possible.
And unlike the goal, the budget is minimal.
We decided to create a campaign different than the ones that address
your compassion.
Our intention is to show the homeless dogs and cats not as a problem
to solve, but as a friend to get.
We believe, that the facebook fans of the campaign can better present
our cause than we could do.
Therefore we asked each one of them to help us with this presentaton
by recording a piece of it.
What is "Get a friend"?
Certainly not just a webpage or а facebook group.
Actually, the campaign has a webpage, but this is not the most important.
The important is that the campaign concept fits to the social network.
What does it mean?
It's simple...
When you get a pet, you get a friend.
And where's the place where everyone looks for, finds, and offers friendship?
Facebook.
Hence, the appearance of 'Get a Friend' in here.
Not because it's trady, but because it makes sense.
This is the website gallery.
And these are the cats and dogs from the shelters.
Every picture is linked to the profile of the animal.
For instance, this is Upi Kostov.
Those are his biography and pictures.
Contact details are listed on his profile, in case you decide to adopt him,
as happened with Mazutka, who is called now Miya Maya Schmidt,
because she found a home and family in Germany.
Each of the animals has its own story and they'll tell it to everyone of you.
Some people started discussions on various topics.
Other initiated causes to support friend or idea.
And other entertained us with funny videos.
With our help each of the cats and dogs found new friends.
And like an avalanche, we suggested their friendship to our friends.
And our friends suggested them to their friends.
This way Husko found over 500 friends for less than 24 hours.
And Mazutka, Malcho and Pesho found а real home.
And for two months me and 6000 more people supported the campaign.
And all happened withouth spending a cent for advertisement.
All they needed was a bit of help from everyone of us.
For instance - to download and print the posters and to spread them wherever possible.
And since one social network is never enough the campaign continues in another.
And here's an idea again!
It has happened to everyone, while walking down the street to be followed by a stray doggie.
And if Facebook is the place to get friends,
Twitter is the place where to follow and being followed.
And so, the cats and the dogs got Twitter accounts.
They started to follow different people
and they started posting tweets with everyday thoughts and issues.
Everyone is welcome to participate in the "Get a Friend" campaign,
and to help a lot with little effort.
Anyway, we hang around in Facebook and Twitter whole day long.
So, next time you recieve a friend request from any of the cats and dogs:
Get a Friend!

Category:

Pets & Animals

Tags:

• get a friend
• animal shelter
• Bulgaria
• dog
• cat
• shelter
• campaign