Broad Match Modified - Adwords

http://www.kksmarts.com/blog/ Another Adwords update announcement from Mike Seddon of KKSmarts. This time the new feature is excellent for all of you who morned the passing of the old broad matching in Adwords. Broad match used to be so much more simpler and far better a few years ago before Google brought out Expanded Broad Match.

This new Modified Broad Matching goes a long way to making broad matching very useful again.

At the time of writing (July 2010) this is only available in the UK and Canada but it is sure to roll out to the rest of the world soon.

If you want to keep up to date with these new features then go sign up to our Adwords Tips on the blog or subscribe to this YouTube channel.

Category:

Howto & Style

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• broad match modifer
• expanded broad match
• google adwords
• adwords updates