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Stacey Jarvis, Microsoft Canada, on Bing, at SES Toronto 2009

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Uploaded by on Jul 2, 2009

Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada, discusses Microsoft's Bing search engine with Byron Gordon, SEO-PR. Stacey says Microsoft's new search engine, Bing, has evolved from what was originally a pure search engine to a "decision engine." This makes it easier for consumers to go online, find the information they are looking for, and make that decision. Stacey describes the reasoning behind the new name of Microsoft's search engine, Bing. Stacey goes on to describe some of the new tools Microsoft has introduced in association with Bing. These include one click tools that help you find answers very quickly. Stacey also describes a hover feature and best match search features. Stacey describes how Bing is taking advance of blended and universal search.

More on SES: http:/www.searchenginestrategies.com

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  • great video, nice job Byron :)

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