Examples like Google (a recurring theme in my research) have interesting challenges, as they focus on convergence now during cycles of feature load to find the optimal mix of services that are sold as "on demand" applications. We are seeing many different trends of convergence and divergence across industries and geographies creating mass confusion.
Presented by Dr. Jay van Zyl at the Realities of Innovation Conference 2007
http://www.systemiclogic.com
blog: http://www.builttothrive.com
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