Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)

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Uploaded by on Jun 8, 2011

http://www.diggingforprofits.com/2011/06/08/automotive-marketing-fixed-ops-ca...

Chris Collins does a case study with two different events. One is marketed with direct mail and the other is marketed with email only.

See which one pulls better. The results might surprise you.

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  • Thanks for another great video! This really highlighted the importance of not putting all of my eggs in one basket. I really enjoyed this! Keep them coming!

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