Peter Schreyer On The Kia Soul Part 1/2

In what's regarded as a major boost for Korean car maker Kia, Peter Schreyer moved from Volkswagen AG last 2006 to lead Kia's global design operation. Schreyer oversees the design activities of the company's regional design centers in Frankfurt, Los Angeles and Tokyo as well as the Namyang Design Center in Korea.

Schreyer is best known for his work of eight years at Audi, where he was responsible for establishing a classic Bauhaus-inspired styling, still a foundation of their vehicle lineup. His work on the Audi A6 and the TT is still regarded as some of the most influential automotive design in recent time. With Schreyer's move to Kia, not only will he mastermind the brand's styling direction and the coordinate design language of the entire lineup for the future, but his presence alone brings an instant respect for Kia's automotive design for the competition to worry about.

Peter Schreyer graduated from the Royal College of Art, London, in 1980, with a Master of Transportation design degree.

Peter Schreyer - Biography

• 1953 - Born in Bad Reichenhall, Deutschland
• 1975 - Begins his studies at the Industrie Design Fachhochschule (Industrial Design professional school), Munchen
• 1978 - Stage at AUDI AG's Design Studio
• 1979 - Final diploma Industrie Designer FH
• 1979 - Audi Scholarship for the Royal College of Art, London
• 1979-1980 - Transportation Design student at the Royal College of Art, London
• 1980 - Works at Audi Design, Exterieur, Interieur und Konzept
• 1991-1992 - Works at Audi Design Studio, California, USA.
• 1992-1993 - Audi Design, Concept Studio
• 1993 - Volkswagen AG, Exterior Design
• 1995 - Founder and Jury member of "Internationaler Audi design Förderpreis"
• 1996-1998 - Audi A4 Avant, Audi A3 winning projects
• 1999 - Audi Design Team of the Year
• 1999-2002 Volkswagen AG Design
• 2003 Winner of the Design Award of the Federal Republic of Germany

Category:

Autos & Vehicles

Tags:

• peter
• schreyer
• kia
• design
• chief
• soul
• audi
• volkswagen
• transportation
• cac
• korea

[ntt688]

this guy is making kia.

[Deimos589]

All KIA Models = WIN !!! KIA Soul = Epic FAIL !!!