Telecom Italia "Ghandi" (2004)

The 60 second ad begins with a shot of Gandhi walking into his humble home in India. The camera shows us a web camera on Gandhis table, used by him to broadcast his message to people of many nations. A crowd in Times Square in New York watch Gandhi speaking on a large screen. A couple sitting on a park bench near the Coliseum in Rome view his message on a mobile phone. In London a group looks on as Gandhi speaks on a lap top screen. In a Chinese street a man listens to the message through his blue tooth head set. On an African plain two men in traditional hunting clothes connect with the message on their lap top, aided by satelite wireless connection. In Red Square, Moscow, another crowd hears the message in their language vi a large digital screen.

The super: Sa avesse potuto comunicare così oggi che mondo sarebbe? Telecom Italia. Comunicare e vivere. (What would the world be like if only he could have communicated like this. Telecom Italy. Communicating and Living).

On the Moscow screen Gandhi bows towards his audience.

Gandhis words in the Telecom Italia TV ad:
If you want to give a message it must be a message of Love, it must be a message of Truth. I want to capture your hearts. Let your hearts clap in unison with what Im saying. A friend asked yesterday, Did I believe in one world? How can I possibly do otherwise, of course I believe in one world.

The Telecom Italia Gandhi TV spot was created at advertising agency Y&R, Milan, by creative directors Aldo Cernuto and Roberto Pizzigoni, art director Isabella Bernardi, copywriter Marco Cremona, with agency producer Angus MacDonald.

Director Spike Lee worked with director of photography Tom Sigel (Superman Returns DOP) and Italian production company Colorado Film executive producers Fabrizio Don Vito and Marco Conen. Filming was shot in Rome over six days, with two days on location and four days in the studio.

Post production was done by Framestore CFC staff, including VFX Supervisor Tim Osborne, Flame Artist Stephane Allender, Inferno Artist Nick Bennett, 3D Animators Howard Sly, Chris Syborn, TK Operator Steffan Perry, and Producer Stuart Robinson.

Category:

Entertainment

Tags:

• Telecom
• Italia
• Ghandi
• TV
• Ads
• Ad
• Commercial
• 2004