David Polinchock: Brand Experience, Augmented Reality and Twitter

Interview with David Polinchock, Founder & Chief Experience Officer of Brand Experience Lab, after his presentation on MarketingLive in Utrecht, the Netherlands.

In 1991, David Polinchock used virtual reality to create Experiential Advertising™ programs for clients ranging from Avis to Cutty Sark. He was a featured speaker on the topic of creating experiences that allowed the consumer to enter and interact with a marketing message at conferences both in the US and abroad.

Previously, David was the CEO of Location Based Branding, specializing in oneline brand experiences that allowed the guests to enter and interact with brand stories. Projects included the creation of a Synthetic Interview for the Court TV Mall Tour and consultation with the Entertainment Technology Center (ETC) at CMU, to commercialize ETC's proprietary experience-based technologies. He also served as the VP of Interactive Ideation for the DVC Group. As a key part of their Strategic Services team, David evaluated, recommended, and created interactive strategies in order to optimize investment of marketing and promotion initiatives. Clients included the Coca-Cola Think Tank, GSK and Viacom Mall Entertainment. Click here to learn more about David's previous work at Location Based Branding.

He began his work in the new media industry in 1991, when he founded the CyberEvent Group, Inc., (CEG). CEG created Experiential Advertising™ programs and was one of the first companies in the US to work with fully immersive virtual reality. Clients included the City of Avignon Festival, People Magazine, USA Network, Westwood One Radio Network, American Express, Merrill Lynch and the Grateful Dead. CyberEvent Group also produced many of the major national tours that used virtual reality, including the award winning Cutty Sark Virtual Voyage, grand opening tours for Blockbuster stores and won a MARCOM Award for Best Trade Show Exhibit with our Immersive Animation Theatre for Cabletron Systems.

David has over 20 years of experience in event marketing and strategic ideation. He is an Adjunct Professor at the Entertainment Technology Center at CMU and has taught courses on Experiential Branding at the NYU School of Continuing & Professional Studies Marketing and Management Institute. He also writes frequently about brand experience topics for a variety of publications, including EM and Event Marketer.

http://www.brandexperiencelab.org
Conference report: bit.ly/PLFxu

Category:

Science & Technology

Tags:

• David Polinchock
• brand experience
• augmented reality
• twitter
• marketing
• MarketingLive
• experience
• Twitter