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Social Media Marketing - Best Practice

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Uploaded by on Apr 22, 2010

Social Media Marketing case study with Dan O'Brien, CEO of Vivid Ascent discussing the International Advertising Association (IAA) World Congress meeting in Moscow. Vivid Ascent is managing all the IAA social media during the Congress. Social Media is simply the best way to communicate to a large, dispersed group during any conference. Conference marketing best practice requires social media to succeed.

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