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Social Marketing for Watershed Protection in Colombia

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Uploaded on Feb 13, 2012

Rare Conservation Fellow Heidy Valle is protecting Andean cloud forest, safeguarding her community's water supply and saving the endangered yellow-eared parrot. Through a unique two-year social marketing campaign, made possible through the support of the Global Environment Facility, Heidy has been able to inspire community pride in natural resources and change local attitudes and behaviors. She established a municipal water fund whereby downstream consumers provide training and equipment to upstream farmers in exchange for protecting the watershed. Heidy proves that one person can make a difference.

Visit rareconservation.org to learn more about Heidy's Pride campaign and Rare's watershed protection program.

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