Audi 'Le Mans' TV Commercial (2D)
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Uploaded by thecomposers on Jun 6, 2011
The film, entitled 'A day in the life of an Audi driver', was created by BBH and is fronted by two-time Le Mans winner, Allan McNish. It is the first time Audi has run a 3D ad and the longest ad they have ever done - 2 minutes and 30 secs.
I was given the brief 'the music needs to be magical and emotional'. Not much to work with you'll agree.
I didn't want to overpower Allan's voice and at the same time didn't want the music to be lame and distant from the motion of the journey. Entrance points (car skids in) and punctuation marks (wheel nut) were created and a light galloping piano chord/melody motif help energise the story and push the whole thing along. 2.5 minute, 60 and 12 second versions where delivered. Boom!
- 31 likes, 0 dislikes
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this vid is showing how hard to became lemans racecar driver :) salute!
SuperWalkingzombie 1 month ago
Try this at home! *Crashes into a wall* NAW! I'm just messin with you audi!, I love you cars! :)
LEGOSandNFSW 6 months ago
clear - precise - decision making .. not today Allan .. not today :D
eagle003 9 months ago
He had a horrible crash! Would love to have seen him do well :(
Clingan1234 9 months ago
Best Efforts and skills
joshsushant 9 months ago