To make all Mexico know about the existence of Energizer's rechargeable batteries. And that they can stop anywhere in the city to recharge them for free.
We generated a big product demo to promote Energizer's new rechargeable batteries and how to use them.
For that we created a real size toy car that was battery operated which drove around the most exclusive areas of D.F. where our potential clients are.Our toy communicated not only the rechargeable batteries but it also showed all Mexican citizens that they could have any electronic device on 24 hours a day.
IS A BTL NOT A ADVERTAINMENT!!!
kturro2810 2 years ago