Peter Martin - How to Deliver E-mails in a SPAM-filtered World

E-mail advertising had the highest ROI but delivering mass e-mail campaigns has become more difficult and the potential to have you web site blacklisted is even more prevalent.

Advertising and marketing has changed forever; what worked in the past is not working today. Consumers are more mobile, they are doing more research, so they are better informed. Today over 86% of car shoppers use the Internet to do research and 79% to research specific dealerships, meaning there is a tremendous need to be communicating via e-mail. Spam filters and corporate firewalls are now providing an added challenge for dealers.

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