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Content Strategy for Mobile: Conclusion - iAcquire Cliffs Notes Tuesday - 9.24.13

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Published on Sep 24, 2013

Cliffs Notes Tuesday is brought to you by http://www.iacquire.com

Devin Asaro, SEO Content Strategist, wraps up "Content Strategy for Mobile" by Karen McGrane. He walks you through McGrane's case study of Cancer.org and gives you her 10 tips for making sure you're doing content for mobile correctly.

Have you missed a previous chapter? No worries, we have you covered:
Introduction - http://iacq.co/18z16tu
Content Before Platform - http://iacq.co/13hpSKC
Adaptive Content (Part I) - http://iacq.co/13D7R9K
Adaptive Content (Part 2) - http://iacq.co/147NDBp
Strategy & Planning - http://iacq.co/15g1bKI
Writing & Editing - http://iacq.co/1e7HTPA
Information Architecture (Part 1) - http://iacq.co/17TBTp4
Information Architecture (Part 2) - http://iacq.co/1dYdDIu
People and Process - http://iacq.co/19BczDv

Leave feedback in the comments or tweet @iAcquire (http://www.twitter.com/iacquire) with the hashtag #CNT & your thoughts on this chapter!

If you'd like your book to be featured on Cliffs Notes Tuesdays, please contact us via Twitter or at http://www.iacquire.com

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  1. 4

    iAcquire Talks: SEO Evolution - Authorship Study

  2. 5

    iAcquire Talks: SEO Evolution - Rise of People PageRank

  3. 6

    iAcquire NYC Makes a Move From Midtown to Silicon Alley

  4. 7

    iAcquire Talks: SEO Evolution - Organic Search as a Marketing Channel

  5. 8

    iAcquire Talks: SEO Evolution - The SEO Professional

  6. 9

    Epic Content Marketing: Ch. 19 & 20 - iAcquire Cliffs Notes Tuesday - 12.17.13

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    Epic Content Marketing: Ch. 17 & 18 - iAcquire Cliffs Notes Tuesday - 12.10.13

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    Epic Content Marketing: Ch. 14 & 15 - iAcquire Cliffs Notes Tuesday - 11.26.13

  10. 13

    Epic Content Marketing: Ch. 11, 12, & 13 - iAcquire Cliffs Notes Tuesday - 11.19.13

  11. 14

    Epic Content Marketing: Ch. 9, & Ch. 10 - iAcquire Cliffs Notes Tuesday - 11.12.13

  12. 15

    Epic Content Marketing: Ch. 7, & Ch. 8 - iAcquire Cliffs Notes Tuesday - 11.5.13

  13. 16

    Epic Content Marketing: Ch. 5, & Ch. 6 - iAcquire Cliffs Notes Tuesday - 10.22.13

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    Epic Content Marketing: Ch. 3, & Ch. 4 - iAcquire Cliffs Notes Tuesday - 10.15.13

  15. 18

    iAcquire Presents: Scaling Digital - Chris Le, Software Engineer at Conductor

  16. 19

    iAcquire Presents: Scaling Digital - Cindy Nieves Boynton, Director of Operations at iAcquire

  17. 20

    iAcquire Presents: Scaling Digital - Joe Griffin, Co-CEO & Co-Founder at iAcquire

  18. 21

    iAcquire Presents: Scaling Digital - Rhea Drysdale, CEO at Outspoken Media

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  20. 23

    Inbound Happy Hour Teaser - Mark Hayes

  21. Content Strategy for Mobile: Conclusion - iAcquire Cliffs Notes Tuesday - 9.24.13

  22. 25

    Scaling Digital: An iAcquire Meet-Up - Final Promo

  23. 26

    Scaling Digital - Meet Our Speakers: Cindy Nieves Boynton

  24. 27

    Content Strategy for Mobile: Chapter 7 - iAcquire Cliffs Notes Tuesday - 9.17.13

  25. 28

    Scaling Digital - Meet Our Speakers: Joe Griffin

  26. 29

    Scaling Digital - Meet Our Speakers: Rhea Drysdale

  27. 30

    Content Strategy for Mobile: Chapter 6, Part 2 - iAcquire Cliffs Notes Tuesday - 9.10.13

  28. 31

    Scaling Digital - Meet Our Speakers: Chris Le

  29. 32

    What is Scalability?

  30. 33

    Inbound Happy Hour Teaser - Amy Vernon

  31. 34

    Content Strategy for Mobile: Chapter 6, Part 1 - iAcquire Cliffs Notes Tuesday - 9.3.13

  32. 35

    Scaling Digital Speakers Announcement

  33. 36

    Content Strategy for Mobile: Chapter 5 - iAcquire Cliffs Notes Tuesday - 8.27.13

  34. 37

    Content Strategy for Mobile: Chapter 4 - iAcquire Cliffs Notes Tuesday - 8.20.13

  35. 38

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  36. 39

    iAcquire EDU Lesson One: Why We Share

  37. 40

    Content Strategy for Mobile: Chapter 3 Part 2 - iAcquire Cliffs Notes Tuesday - 8.13.13

  38. 41

    iAcquire's Third Meetup Teaser

  39. 42

    Human After All - Human, Robot - David Minchala

  40. 43

    Human After All - The Circus of Selling & Managing Content Strategy - Brittan Bright

  41. 44

    Human After All - Content Crusaders - Fajr Muhammad

  42. 45

    Human After All - Shakespearean Content Strategy - Devin Asaro

  43. 46

    Content Strategy for Mobile: Chapter 3 Part 1 - iAcquire Cliffs Notes Tuesday - 8.6.13

  44. 47

    iAcquire Human After All Meetup Highlights

  45. 48

    Inbound Happy Hour Teaser - Mattan Griffel, Founder & CEO of One Month Rails

  46. 49

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  47. 50

    iAcquire Meet-Up Promo: Human After All - Tools for Personalizing Content Strategy

  48. 51

    Content Strategy for Mobile: Chapter 1 - iAcquire Cliffs Notes Tuesday - 7.23.13

  49. 52

    iAcquire Human After All Meet-Up Promo: Message From The President

  50. 53

    The Link Building Book: Link Building Tools - iAcquire Cliffs Notes Tuesday - 7.16.13

  51. 54

    The Link Building Book: Quick Fire Link Building Tips - iAcquire Cliffs Notes Tuesday - 7.9.13

  52. 55

    The Link Building Book: Link Building Techniques - iAcquire Cliffs Notes Tuesday 7.2.13

  53. 56

    Inbound Happy Hour Teaser - Marty Weintraub, CEO at aimClear

  54. 57

    The Link Building Book: The Concept of Author Rank - iAcquire Cliffs Notes Tuesday - 6.25.13

  55. 58

    The Link Building Book: Social Signals & Their Effect on Link Building - iAcquire CNT 6.18.13

  56. 59

    The Link Building Book: Making Link Building Happen - iAcquire Cliffs Notes Tuesday 6.11.13

  57. 60

    The Link Building Book: Outsourcing Your Link Building - iAcquire Cliffs Notes Tuesday 6.4.13

  58. 61

    The Link Building Book: Building A Link Building Team- iAcquire Cliffs Notes Tuesday 5.28.13

  59. 62

    The Best of iAcquire's Lunch Break with Mike King, Part II

  60. 63

    The Link Building Book: Link Based Penalties - iAcquire Cliffs Notes Tuesday 5.21.13

  61. 64

    iAcquire EDU - Introduction

  62. 65

    The Best of iAcquire's Lunch Break with Mike King, Part I

  63. 66

    The Link Building Book: Scaling Link Building - iAcquire Cliffs Notes Tuesday 5.14.13

  64. 67

    The Link Building Book: Planning & Executing a Campaign - iAcquire Cliffs Notes Tuesday 5.7.13

  65. 68

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  66. 69

    Inbound Happy Hour Teaser - Mahbod Moghadam, Co-Founder of Rap Genius

  67. 70

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  68. 71

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  69. 72

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  71. 74

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  73. 76

    iAcquire Lunch Break with Tony Rojas, Creative Director at Nielsen

  74. 77

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  75. 78

    iAcquire Search, Social Media, And Mobile Behavior Study

  76. 79

    iAcquire Lunch Break with Ron Garrett, Client Development Executive at Distilled

  77. 80

    The Link Building Book: The Basics of Link Building - iAcquire Cliffs Notes Tuesday 4.9.2013

  78. 81

    The Link Building Book: Introduction - iAcquire Cliffs Notes Tuesday 4.2.2013

  79. 82

    iAcquire Lunch Break with Clayburn Griffin, Organic Search Director at GroupM

  80. 83

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  81. 84

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  82. 85

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  83. 86

    iAcquire Lunch Break with Marshall Simmonds, Founder of Define Media Group

  84. 87

    Ch14: Watching Your Competition - iAcquire Cliffs Notes Tuesday 3.12.2013

  85. 88

    Ch13: Picking and Measuring a PR Agency - iAcquire Cliffs Notes Tuesday 3.5.2013

  86. 89

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  87. 90

    Ch11: Making Better Marketing Decisions - iAcquire Cliffs Notes Tuesday 2.19.2013

  88. 91

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  89. 92

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  90. 93

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  99. 102

    iAcquire's 12 Personas of Linkmas - Darksoul

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