WWW.GOODNEWS.WS David & Victoria Beckham Backstage Emporio Armani Underwear FW 2010

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SUPERGOODNEWS
September 26, 2009

Giorgio Armani is pleased to unveil new images from Emporio Armanis Autumn/Winter 2009-10 underwear campaign featuring David and Victoria Beckham photographed together. The new advertising campaign was shot in Milan, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo, from July 2009 onwards.

Armani on Armani
MILAN — Giorgio Armani walks into the fitting room at his headquarters on Via Borgonuovo here and everyone jumps to attention, proving the maestro is back in full force. His team of assistants, stylists and hair and makeup people pause to await their instructions. Everybody out, Armani orders and, wasting no time, he steps over to examine a model wearing one of his spring looks — a silk slit skirt over a striped sequined minidress in royal blue, pearl gray and bottle green. The 75-year-old designer is visibly healthier than the frail figure he cut in June, when he presented his spring 2010 mens collection, a month after revealing hed been diagnosed with hepatitis. In fact, he appears reenergized and back to his in-control self. In an exclusive interview with WWD, Armani is relaxed and at ease, his mood ranging from joking to philosophical about his life and business. During my illness, I realized how much I need creative outlets, he said, wearing a black jacket, shirt and pants and white sneakers. Yet he admitted to reshuffling his agenda to take better care of himself and added there will be some change from a managerial perspective — moves and promotions — that will be announced shortly. Armani declined to go into detail, however. The illness made me understand that you cant joke with your life, the designer continued. For years, I ignored myself completely until I received this blow, which happened for a reason. I realized I had to be more careful. All the stress and mental and physical possibilities take their toll. He also realized he should better appreciate all that he has. During my illness, I spent more time in my homes, in Broni, and discovered the pleasure of being with my cats, dogs and staff, said Armani. Before, I always felt like a guest in my homes, even if its tragic to enjoy the things you built thanks to an illness. Later, sitting behind his desk in his office, from where he commands his $2.38 billion empire, he talked of being overwhelmed by the kindness of well-wishers — some friends, some strangers — who have bid him a speedy recovery over recent months. It was incredible, Armani said, citing a recent holiday on his yacht, when, on a rare trip to the beach, he was welcomed by locals. But Armani is still Armani — he himself even joked about some of his more difficult character traits — and, despite ongoing speculation over the future of his company, he said he has no plans to ease up, even as he slows his schedule. I work shorter hours, he said, taking a sip of a bright green water and mint drink. I take a break between 1 p.m. and 3 p.m. and try to leave at 6 p.m. Here, in his first interview since the spring, Armani discusses his health, his upcoming collection, his business and the future of the industry.
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WWW.GOODNEWS.WS David & Victoria Beckham Backstage Emporio Armani Underwear FW 2010

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