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GBH's livery design application for PUMA' Mar Mostro yaght

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Uploaded by on Aug 8, 2011

London-based design agency GBH has, for the second time, designed the livery and graphics for sports brand Puma's yacht which will compete in the Volvo Ocean Race 2011-2012. The boat called the Mar Mostro (Monster of the Sea) sports giant red octopus tentacles on its hull and sail and also an enormous, watery Puma (dubbed the Aqua Cat) appears to be leaping up from the waves at the bow...

Regarding the design of the boat, Mark Bonner, creative director at GBH, reveals that the medium in which the livery was applied had to be considered very carefully. "Weight is crucially important, so it was decided very early on that the less the livery weighed, the better. In the end, after testing two panels, it was decided that the carbon fibre boat would be painted by hand rather than apply vinyl graphics. This turned out to be a massively intense process, it took 600 hours to airbrush paint the livery onto the hull."

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