Sheena Iyengar: The art of choosing

http://www.ted.com Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

Category:

Science & Technology

Tags:

• Sheena
• Iyengar
• TEDTalks
• TED
• talks
• choice
• psychology
• sociology
• behavior
• choosing
• decision
• making

[terabrat]

@doudeskaden The only bitterness I see is yours. It was a great story to open with and had zero bitterness. You have some serious issues. Go see a psychologist.

[TheBlackmentos94]

@Vamptrebless Long thought short: Did you even watch the whole video?

[stopcommunistmedia]

lol, We westerners don't have to be culturally sensitive IN OUR OWN NATIONS! Why do others expect us to change? Maybe immigrants should change instead of expecting us to change....

[andyrooney12]

This is the 2nd talk by this speaker that I've watched & I have to admit...she makes it very hard to follow her. While watching her I get an overwhelming desire to fall asleep. I don't know if it is her delivery or her eyes but she makes it hard to watch. Overall though, she's not far off. Despite a few disagreements that I have, I think she makes good points.

[MaltusIronSword]

I don't know about You All but this lecture really moved me, and I am grateful for the observations work and thought that went into this [G*D Bless] and thank you @TED

[mommytyres]

today i am going to introduce you to the most annoying voice ever

[Bloodout11]

18 minutes??? BITCH 27

[Aldridge517]

HOLY SHIT THIS 27mins LONG! *watch later*

[eastmanweb]

This presentation is a gift to the Internet. My world view has expanded from watching it.

[cheezNbeanz]

Great talk..very interesting.

[krimurali]

6.20 the audience slept. or they forgot to turn on the recorded laughing sound.

[4d616c65737469636b]

Perhaps that's why she's totally focused on rhythm and intonation.