AHP Interview with Penelope Burk - Younger Donors: Critical When Economy is Turbulent

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Uploaded by on Oct 24, 2011

The Association for Healthcare Philanthropy interviewed author and researcher Penelope Burk prior to her Compelling Conversation presentation at the 2011 AHP International Conference. QUESTION: In your recent 2011 study of donor behavior you note that donors under the age of 35 are a critical segment to attract, particularly during turbulent economic times. Why?

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