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David Ewoldsen, Mary Junck Research Colloquium

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Uploaded by on Nov 23, 2010

Mary Junck Research Colloquium
UNC School of Journalism and Mass Communication
April 9, 2009

David Ewoldsen
Professor
School of Communication
Ohio State University

"Implications of Attitude and Norm Accessibility on Adolescents' Tobacco Use"

Attitude accessibility refers to the ease with which an attitude is activated from memory. The importance of considering attitude accessibility for predicting behaviors was demonstrated ...

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