Milan Fashion Week Coca-Cola Light Bottles

Last September in Italy, Coca-Cola light and eight renowned female designers teamed up to present a Coca-Cola light "Tribute to Fashion." 32 contour bottles were designed and presented at the opening of Milan Fashion Week. These bottles were later auctioned by Sotheby's with the proceeds going to aid the victims of the earthquake in the Abruzzo region of Italy. Collector bottles were also produced and were quickly sold out and are still popular and valuable on E-bay. Eight of these bottles were re-created and just acquired by the Archives as part of our permanent collection. 8 iconic Italian feminine fashion designers Donatella Versace, Alberta Ferretti, Anna Molinari (Blumarine), Veronica Etro, Silvia Venturini (Fendi), Consuelo Castiglioni (Marni), Angela Missoni and Rossella Jardini (Moschino). Video Music Credit: "Dropping Out Of School" by Brad Sucks, 2008.

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• Diet Coke
• Fashion

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