10Y
It's been TEN YEARS since the bomb went off in Las Vegas, Nevada.
After months of anticipation, a clock ticked to zero, crate walls exploded onto the floor, and smoke engulfed the area. Supportive friends and curious bystanders huddled in the tradeshow aisles and neighboring booths with temporarily impaired vision. Men in gas masks, clad in white jumpsuits, slowly removed tapestry from the walls, and when the smoke cleared we presented three unique board designs, a humble catalog, and a symbol on the wall.
We told people that the symbol was merely a metaphor. That our logo was in fact, "whatever you wanted it to be." We explained that the pie shaped pieces could be adjusted and what each piece referred to could change based on the person who wore it, what their priorities were, and what was important in their lives.
For us, the centerpiece has always represented snowboarding. It's our focal point, the common element that ties us together. It's easy to romanticize something that provides so much joy and yet comes with a risk. In many ways we feel the snowboarding experience is metaphorical for the important parts of life.
Consider the photo to the left.
Cale is young. He's a good kid with a good heart. He has things he wants to do and he's trying to figure out how to make them happen.
He has some obstacles to get over, and his landing is uncertain, but he dropped anyway because he believes in what he's doing.
This photo is a metaphor for the last ten years of CAPiTA. We've seen our share of challenges, and our future has never been certain. We made it here by doing one simple thing: making products we truly believe in, so you can believe in them too. Our pros don't ride secret constructions or special make- ups unavailable to the public. They ride the boards we sell, and we sell the best snowboards, for the best price, at the best retailers in the industry.
This photo also represents youth, passion, progression, style, dedication and durable, reliable product. For those reasons it's a metaphor for the future, and the future looks bright. Welcome to a new era and the next ten years of the CAPiTA SUPER CORPORATION.
- Blue Montgomery
http://www.porterstahoe.com
do you normally want a bigger board for powder?
JustinVillage 1 year ago
@JustinVillage depends on where you ride, generally you can ride a pow board a little longer but if you ride the East coats then I wouldn't worry about it. If you ride the West coats or PacNorthwest then I would go bigger to allow the board to float above the heavier pow.
PortersLars 1 year ago
which board is softer, the stairmaster or the regular camber indoor survival?
noahschwadron 1 year ago
@noahschwadron the Stairmaster is the softest cambered board capita makes.
PortersLars 1 year ago
Is the stairmaster extreme as forgiving and soft as the normal stairmaster?
Seanscott08 1 year ago
@Seanscott08 the Stairmaster Extreme is the high end park board from Capita. the Extreme has the DS Select Core which is stiffer and less forgiving than the Stairmaster.
PortersLars 1 year ago