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The Tyranny of 18-to-49

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Uploaded by on Sep 17, 2008

Could the 18-to-49 audience and its dollars be too influential? On April 9, the Lear Center hosted a free-wheeling half-day conference on the topic featuring Neal Gabler, author of Life the Movie: How Entertainment Conquered Reality and An Empire of Their Own: How the Jews Invented Hollywood. Other panelists included David Klein, publisher, Ad Age; Steve Sohmer, former EVP of marketing, advertising and promotion, ABC; Durk Barnhill, SVP, McCann-Erickson Worldwide; and Anne Reed, executive council member, American Association of Retired Persons. Martin Kaplan, USC Annenberg associate dean and director of the Lear Center, will moderate.

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