Philip Kotler on Brand Power

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Uploaded by on Sep 24, 2009

www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations. The world's most prolific marketing author, Professor Philip Kotler, explains to me how brands create power and how the art of marketing is partly the art of branding. © PR Smith 1994 from the Marketing CDs series.

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  • ram charan is better

  • Very good and intresting

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