The H1 heading is an additional place to use your keywords on a web page, signaling to search engines what the page is about. That helps improve your SEO. An H1 heading helps human visitors, too - it tells them what the page is about as soon as they arrive there.
For more info, read Kristina's article at http://AboutUs.org/H1HeadingsArticle
For an analysis of your H1 headings -- and other elements on your website that matter for SEO -- use the AboutUs Site Report: http://bit.ly/SiteReport
Great tips, 10/10.
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