The Stella Artois iAd opens with a festive scene. It gives users various ways to interact with the TV ad, such as hearing a French rendition of 'the 12 days of Christmas'.
The iAd also links to the existing Stella Artois app Le Bar Guide, which helps users find nearby bars serving Stella Artois, and the iLoveBeer app, created by Stella Artois owner AB InBev.
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