Heather Dougherty - Hitwise

Closing the Deal with Data: Using Research to Sell - Taught by Experts from Hitwise and Scripps Network

With an ever increasing number of new sites emerging weekly and tight advertising budgets, it is becoming more important than ever to know how best to position the value of your site. This course will cover how to navigate the myriad of metrics available to tell the best story that makes you stand out from the crowd.

One of the most valuable assets of your website is the audience that visits regularly to engage with your content, and understanding who they are and their preferences can go a long way during a sales pitch. Participants will gain an understanding about how to leverage research to convey a strong value proposition to potential advertisers, guidance on how to get the most out of in-house research teams, and some tricks of the trade to write winning RFPs.

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Education

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• Heather
• Dougherty
• Hitwise