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Old Media vs. New Media

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Uploaded by on Aug 24, 2007

Old Media Companies are still stuck in the past thinking their product is their content and New Media Companies have gone at great lengths to build detail databases on their audience which they view as their product. If the advertisers are paying the Media Companies bills, then do they really care about the content or the audience - so what REALLY is a Media Company's Product?

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Entertainment

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All Comments (4)

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  • great observations kenradio...my previous comments were simply clarifications of your content....excellent...

  • new media - product is audience consumption

    vs

    old media - product is content

  • Your gears must be really grinded

  • like the riaa ...they don't get it

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