The Brief:
To produce a 30 second advert targeting a late night audience (20 somethings) while also remaining compliant with pre-watershed TV/satellite restrictions.
Overview:
The ad is comprised entirely of in-house 3D animation and stock video/photography, all of which was finally composited together within After Effects. Various marks and alpha channels were employed to blend all the elements together and a suitable raunchy tune tacked on to finish things off. Please note that the telephone numbers/ T&Cs and voiceover have been either altered or removed prior to use within the showreel.
Concept to completion approximately 16 to 20 hours
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