Social Recommendations

Google Tech Talks
April, 10 2008

ABSTRACT

Social Recommendations will change both the lens through which we see the world as well as the manner in which we experience it. Everything from the media that we consume to the events we attend will be influenced by hyper-relevant results delivered through hierarchical social relationships. This talk demonstrates current efforts to integrate social relationships into recommended user experience including SoMR, the Social Media Recommendation API.

Speaker: Dan Carroll
Dan is the Director of the SoMR (Social Media Recommendation) project and the CEO of imp, the Intelligent Media Platform. Dan has worked in magazine and book publishing, labor organizing, and at a public policy think tank. He holds a patent in digital media distribution and writes the blog www.mediapatron.com. Dan lives in Mountain View, California and serves on the boards of Echolocations and InRadio.

Category:

People & Blogs

Tags:

• google
• techtalks
• techtalk
• engedu
• talk
• talks
• googletechtalks
• education

[lordennis01]

So let me just point out the elephant in the room: Advertisement.

[glenbarn]

My social recommendation is learning to speak well. Interesting concepts, but the speaker uttered "uhh..." every 4 to 6 words for 40 minutes and 57 seconds.

[UnowMe00]

OK, in this case I will apollogize. Your technology looks now more revolutionary, but are you having the right arguments for marketing this? I think the potential is not recognized by most common users. In one of my projects we had great trouble communicating similar idea (social web content broadcasted by mobile devices in public & the GPS addresses). It's very hard to find a common, but personal motivation for people to accept & explore the ideas. I wish U luck & will be a user of it.

[DanSoMR]

We certainly hope that our algorithm will be an enabling technology. The entire premise of empowering your relationships to act as trusted sources of information is meant to aid a patron's discovery of new experiences both online and off.

Also, our social recommendation api is currently being integrated into a couple of location and wireless projects, one of which is similar to the one you describe. Thank you for the thoughtful comment.

[UnowMe00]

This is still disabling technology, why not take current developments on the mobile market and bind information to specific GPS Locations. Make those combinations social and explorative, but stop recommending. Is this too much guerillia style? Not controllable? Think of the power of recomendations in front of the restaurants door. There it makes sense to measure relevancy and display "other people eating here felt also sick afterwards". Less social spam bias and covert marketing, please.

[clumma]

OMFG. He starts out groveling for money. Then he calls recommendations from Netflix and Amazon *good* (I can't speak to those from iTunes but they must also suck). Listening to him is agonizing, as he blurts out one meaningless sentence fragment after another in short, constipated episodes. So I skip to 18:21, and he's still got a slide with "Current efforts" up. Shit, that's what you were talking about before I skipped ahead. Scanning to the end... that's it: you're fired.