Air Asia -- UTAR Marketing student
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Uploaded by eugene9926 on Feb 26, 2007
One of the ad of Air Asia Bhd. Create by UTAR Y2S1's student (2006). supervise by A&P lecturer
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Uploader Comments (eugene9926)
Top Comments
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omg lame = =
4 years ago 4
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fly with air asia..cheap ticket...expensive tax and surcharge..
3 years ago 2
All Comments (74)
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Unless a proper feedback for them, otherwise stop insulting or fuck off trolls. Stop breast feeding and post your own ads kids.
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go to hell man
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Aint it cheaper just to send SMS and say sorry? If that not working, just use 3G video call or greeting card.
(thats why AirAsia don't make this kind of advertisement)
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That was my room!
My Mickey Mouse pillow~~~
My Fujitsu laptop~~~
Sweet memory...
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wtf hell???..LOL>>
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anyway, it's a nice commercial,
was wondering what the hell at 1st but nice message delivered.
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Y not she jst set up "Ham Jim Pang Yau Jia Kuai" stall much better everyday "Cash" then her dream sure come true.
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quite blur le tis video...
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this kind of ad also wanna post in youtube~~pls la~~go see some advertising student d work!
lzt101 4 years ago
yaya, thanks for ur comment, we will try to improve on it.
eugene9926 4 years ago
I won't comment on your film technique coz obviously you have no idea about it. But still, the concept of the ad is really poor in the first place. Sorry to say, but that's no way near award winning ideas.
yihwen 4 years ago
she is a student, she will going back to Uni that nite, so that wil not miss her claz next day, beside that air asia is affordable by a student, and the last sentance we wan to show that, "Love is Never to say sorry"..
eugene9926 4 years ago
Hey Eugene, I'm a film & advertising grad from Curtin.
The duration of your ad is too long, ad spots usually run for 15 or 30sec. Your message should be able to sell in that 30 sec if you're good enough.
And since you're a marketing student, be practical. No agency is gonna run a 1.5mins ad, especially Air Asia. You should know how much it will cost. Go and watch some TV, there's no ad longer than 30secs.
yihwen 4 years ago
yaya, yihwen, you are right... we miss out the time that going cost by the co. bcoz we a are using slice of life appear, and wan to audience have a perception that this is a story, not an advertisement, coz normally plp will avoid the ad, during commercial time, so that is the reason we wan to lengthen the time and let them have a problem recognition to have a perception that, when you want to travel in short period of time choose A.Asia
eugene9926 4 years ago