Culture Jamming Coca Cola 203

Project to "Culture Jam" a major brand.
The project and its research and theory are at my blog:

http://mrmcgirr.wordpress.com/category/year-2/idat-203/

Category:

Nonprofits & Activism

Tags:

• culture
• jamming
• jam
• coca
• cola
• nonprofit
• project

[leopard020]

This is not a culture jam, the point of culture jamming is to create an adverse or atleast different meaning by manipulating the original image/icon - it just looks on here like u gave it a pink label instead of red? Check out adbusters

[DJMigsy86]

@leopard020 you should read my blog and the background before you comment. The video doesn't show very what is on the label... In brief, the label looks the same but the images and text are different and critical of the product.

[himopolio]

very cool; what school do you go to that assigns something like this as a project?

[DJMigsy86]

I'm studying Digital Art and Technology at the University of Plymouth.

[processedbeef]

what a major blow to the company.

The most interesting thing is that it's British coke. I heard the coke in England tastes bland though.

[DJMigsy86]

I never knew there was a taste difference.

[brandoncipelle]

@processedbeef I am a yank who lived in England for about 5 years and no You cannot taste the difference. Either way you drint it still taste like shite.

[tzeqin]

@themadscientest - google is evil? Than you must have forgotten abt Microsoft and Apple... Histories, you know

[sparklebomb07]

i dont understand!!

[TheKfabulous1]

I DONT C THE DIFFERENCE IN THIS VIDEO . THE ONLY THINHG THAT HAVE CHANGE IS THE COLOUR OF THE LABEL.. WAT ABOUT THE ACTUAL PRODUCT HOW DOSE IT CHANGE ..

[TheKfabulous1]

I DONT C THE DIFFERENCE IN THIS VIDEO . THE ONLY THINHG THAT HAVE CHANGE IS THE COLOUR OF THE LABEL.. WAT ABOUT THE ACTUAL PRODUCT HOW DOSE IT CHANGE ..

[2cut]

well this video tells you that most stores dont check becouse he just walkd away with his own labeled coca cola and they didnt notice the difference

[themadscientest]

@DJMigsy86 try it in america if your ever able to its probably different but all iv ever had was the american stuff

[themadscientest]

theres nothing wrong with consumerism... its how one obtains money and stuff, there is a problem when there is sweatshop labor and horrid human rights abuse and the shipping of labor to china... coca cola is just big not truely evil like walmart bp disney exxonmobil and google