Sony Bravia - Play Doh Making of

The Making of new Sony Bravia ad

2.5 tonnes of plasticine on set
40 animators
3 weeks
189 2ft bunnies
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

music : "Saeglopur" by Sigur Ros

Category:

Entertainment

Tags:

• sony
• bravia
• colors
• like
• no
• other
• ad
• play
• doh
• rabit
• new
• york

[admeblog]

music : "Saeglopur" by Sigur Ros

[raretrick]

man, i love people that actually "DO IT". forget special effects, this is life!

[jassywassy]

sony bravia releases the coolest ads :D

[iamthebyron]

You guys should be paying Sigur Ros royalties! This song is such a rip-off....

[Mashka654]

Я ваще ф шокеее!!! О_о

[SuperMooseStudios]

It's disgusting that companies can get away with blatantly ripping off songs like this.

[Xs3v3n3l3v3nX]

Since Sigur Ros doesnt allow usage of their work in advertisements, companies make their own shockingly simmilar versions of the songs. kinda sad. sigur-ros.co.uk/media/homage-o­r-fromage.php

Explained here + Examples

[professionalnovice]

@sevdust so both the soundtrack & the ad are bites

[sevdust]

Don't rip off Sigur Ros assholes. It reflects quite poorly on the company.

[MNBibes]

The use of "Saeglopur" is either being used without Sigur Rós' permission or is plagiarized.

[CyBerPuNkGamer]

that tune sounds very familiar - is it coldplay?? lol

or another sigur ros cover band?

[asavietto]

@admeblog correction: music = saeglopur RIPOFF

[Hejmai]

Whats with the rip off music? Couldnt you make your own or do you just like Sigur Rós so much you just HAD to plagiarize them? Totally bad form! :(