Shop for Sunshine Kids

Engine Group has just completed work on a brand new campaign for the Sunshine Coasts largest shopping mall, Sunshine Plaza. The newly launched creative centres around a claymation figure, Clay the member for Sunshine Plaza. Clay is a 10 year old boy who represents the kids of the Sunshine Coast. In a case of art mimicking life, Clay is calling for the people of the Sunshine Coast to get together and shop to help the local community. By shopping at Sunshine Plaza, they can allocate their receipts to a local school with the receipts earning points towards cash prizes for the schools. The ad was shot by Boomtown Pictures to look like it has been made by a group of kids and has been painstakingly crafted by local animation wiz, Nic Gribben.

Category:

Entertainment

Tags:

• Sunshine Plaza
• SunshinePlaza
• Enginegroup
• Engine Group
• Myke Fritz
• Bernie Watt
• Boomtown Pictures
• Letisha Lim
• Advertising
• Cool Ads
• virals
• Brisbane
• agency
• claymo
• claymation
• animation
• cool animation
• Qld
• Queensland
• copywriting
• art direction
• Shopping Centre
• Mall
• Clay
• Cameron Hirs
• Nic Gribben