Introducing Starbucks® Blonde roast

Our new lighter-roast coffee is mellow, soft and subtle. Meet two of the master roasters who helped us create it.

We made our reputation with dark-roasted coffee, but our new lighter roast is something to behold. Meet two of the master roasters who helped us create it.

Category:

Howto & Style

Tags:

• Starbucks
• coffee
• 'starbucks coffee'
• Roast
• Coffee Roasting

[simplyput]

Could I have a tall blonde please?

[blankgen1]

ahahahahhhhaha.

Is this a parody or for real?

[ghostrid3]

i love blondes!!!!!!!

[rwgamer]

Where's the truth in advertising?  Roasting to Full City past second crack is going to give you a brunette roast.

[MagicEightBallCat]

FLOOD!FLOOD!FLOOD!FLOOD!FLOOD!­

[canascot02]

@simplyput certainly not a grande.

[Hidepride]

@TheRealButtcheddaa Actually, starbucks doesnt heavily market themselves. I've had many beans from online roasters whom ive never heard of before getting into the coffee business. Im not saying starbucks is the best in the world, im saying theyre one of if not the most educated in the country. Everyone claims starbucks just burns their coffee, but if you actually trace most other places, including dunkin, to their source, the roasting styles are very similar.

[BrootalBandito]

Blond coffee after second crack!? Are you freakin joking me? Once again failbucks proves they just know how to burn coffee and thats it.

[TheRealButtcheddaa]

@Hidepride There's a handful of good roasters such as intelligentsia and stumptown, counter coulture, there's actually a list of 50+ good roasters on the internet with actual proper coffee. Once you taste any of their stuff you will never ever consider starbucks. There is good coffee in America its just that premium roasters do not heavily market themselves like starbucks. IMO starbucks is almost like mcdonalds in terms of quality.

[Hidepride]

@TheRealButtcheddaa Considering that americans drink the weakest coffee in the world, i think starbucks is doing just fine.

[MickAv8r]

Ridiculous. Only Starbucks would consider a Full City + roast "blonde". Most craft roasters don't go past FC+ but this is their "light roast".  Char Away!

[dawnpinaud]

Blonde is a great idea to satisfy all the complaints about over-roasted coffee. The brand was built on this dark roast but I think the real problem is that it is 6-8 months out of the roaster i.e. stale! Blonde is also another way to make more money as during roasting less moisture is extracted and it takes less beans to make a pound. Always get the freshest coffee you can get 7 days max out of the roaster. Ask for the roast date it should be clearly marked on the bag if not go elsewhere.