Black Family Channel Launch

This video formed the backbone of a re-branding effort that Giant Ideas created to transform the MBC Network into the Black Family Channel.

The Black Family Channel and all images are © and TM 2007 BFC and All Rights are Reserved. BFC is a registered Trademark and All Rights Are Reserved.

Giant Ideas portfolio. www.giantideas.com All Rights Reserved. Video is presented here for portfolio purposes only.

For more information visit:
http://www.giantideas.com

Category:

Entertainment

Tags:

• giantideas
• giant
• ideas
• mbc
• network
• black
• family
• channel
• brand
• rebrand
• advertising
• promotion
• atlanta
• gary
• african
• america

[bryanward2]

Not any more so than Telemundo or other Spanish only channels. Personally I don't find such things "racist", promoting and celebrating heritage/culture can be positive and uplifting, especially when there are so few other outlets for expression.

[bryanward2]

Isn't that the Hallmark Channel?

[Breetard01]

@DarknessbUnnie agree

[Breetard01]

@DarknessbUnnie agree

[DarknessbUnnie]

@vahurtoss

Most of TV is predominantly white. If people don't want channels like this, then they should open up for more variety rather from everyone but as we can see, they don't do this. I find it funny that people whine about the lack of white channels as if there is a sever lack of shows that feature all white casts. :|

[DarknessbUnnie]

@Breetard01

If you wanted to end the segregation, then why not allow more shows that feature characters who are not white on the bigger networks? Doing something as simple as this would reduce the need for things like this.

[jsam93]

Ive got to agree with you- if somebody opened a "white family channel" thered be uproar

[purpleskyforever]

PLUS. there's logo for the LGLT community.And every other channel on TV has predominately white lineups. Minority groups in general feel excluded so they create content for themselves, unique to their culture and taste.

[Breetard01]

I find it a bit odd that there is separate channels and news that hight light and cater for African-Americans (eg. Black family channel etc), doesn't this advertised segregation only fuel racism, when society is constantly told there is a division/difference between races through the media, doesn't it make it that little more difficult to put an end to racism? Just a thought

[vahurtoss]

It´s sad that there isn´t white family channel and never will be because it would be racist, but this sure isn´t.